Why go Digital? For the longest time, traditional marketing methods have helped businesses prosper. These methods included newspaper advertising, flyers and TV advertising. Traditional advertising often required long lead times and were quite expensive, today, however with a simple click of a button, you can send out advertisements that can reach people instantly for a […]
Marketers know that customers need on average between three to six touch points with a brand before they decide to make a purchase. Forget you are a running a business for a moment, think about the last time you purchased a product how much research and convincing did you need before making that purchase? Did […]
If you don’t know by now, your web presence converts visitors on an average of 2% when it is their first time visiting your site. How to get through the remaining 98%? The solution is retargeting. Read on to know more.
If ever you are in need to promote your business to sell your goods or product, you have to find ways and techniques to ensure that your advertisements will be effective. These techniques are collectively known as digital marketing tools.
Why going social is important for any business. When the internet wasn’t popular like it is today, marketing was done in the most traditional of ways. From printing pamphlets and brochures, travelling to faraway places, communicating through letters and invitations, and using either the television or newspaper to advertise whatever it is you need to […]
Learning is fun. You tell kids that and they look at you like you’re crazy. Tell an adult that and they might look at you with those tired eyes which say- sure, but when do I get the time? The fact is, if you don’t learn, you don’t grow, mentally, personally, or as a business. […]