If you don’t know by now, your web presence converts visitors on an average of 2% when it is their first time visiting your site. How to get through the remaining 98%? The solution is retargeting. Read on to know more.

Retargeting, or also known as remarketing – is a technique utilised by Digital Marketing Experts to keep your audience engaged even after they have left your website. Chances are you are being remarketed to and not even realizing it. That’s why at Digital Marketing Courses, we make sure you are fully equipped before you dive into the world of retargeting.  Because after all, you don’t want to let go for the 98% who did not sign up right away, right?

So how does it work?

Retargeting makes use of cookie based technology that uses a javascript code to track your audience over the world wide web. Although some may think it’s a form of stalking, it actually plays a massive role in ensuring re-engagement with your customers.

The method is executed by inserting a simple code into your website (often called a pixel). The pixel is unobtrusive and will not be noticed by website visitors. It is so simple that it won’t actually affect your site’s performance in any way. Every time a new visitor accesses your site, this pixel is given to the visitor’s browser as an anonymous cookie. After the customer “bounced”(eg. left your website), they will most likely continue surfing the website or browsing social media. This cookie will report to your retargeting provider when is the right time to plug or show your ads, hence giving you another shot to win over the potential lead. This makes sure that the ad you are presenting will only be visible to customers who previously visited your site.

Remarketing/retargeting is a massive topic too big to discuss in one post. Subscribe to our blog posts to receive detailed information on how to harness this amazing technique.

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