Every business needs a way to express and build a brand image that is identified and acknowledged by all. These days the World Wide Web has presented an excellent platform for the entrepreneurs to make their presence felt, and LinkedIn is undoubtedly one of the most effective business-oriented tools where you get to establish the public image of your company on a global scale.
One of the key factors in achieving success as an is being organised. Especially in today’s world of digital marketing when everything must be done, NOW, NOW, NOW! Procrastination is the greatest devil when managing the latest trends of the business world.
Business blogs can prove difficult as a lead generation tool, if you are not very careful about them. If you want to stay ahead, you have to stay updated with all the industry events in advance and be aware of everything that affects your readers. This emerges the necessity for a comprehensive content calendar. This is nothing but a calendar that contains the details of all the contents that a business will produce over a given period.
An effective content calendar saves you immense time and energy and keeps you organised throughout your hectic workday. What’s more important is that it keeps your write-ups relevant for your readers by preventing stagnating and repetitive content formation. Below are some of the necessary steps to creating a great content calendar.
- Come Up With Contents Fitting Your Brand Persona – In order to make your presence felt you must have an online brand persona whether this be cheeky, fun or serious. Make sure your brand persona is reflected in your content.
- Set Up Your Planner For Up To Six Months – Try to schedule content in your content calendar for social media and blogs as much in advance as possible, and with time you can enhance them further. Big events like product launches, interviews, and press releases can be scheduled as soon as you lock down the dates.
- Test the Content Before Adding to Your Calendar – See to it that your contents match your brand persona and that it is interesting and engaging. Your content is more likely to be shared and gain likes on the social media if it is relevant to your target audience.
- Keep Yourself Updated – Do not rely on the calendar entirely. Check up with current trends and try to pull new stories. Watch your content analytics and keep an eye on your competitors for new strategies.
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Why go Digital?
For the longest time, traditional marketing methods have helped businesses prosper. These methods included newspaper advertising, flyers and TV advertising. Traditional advertising often required long lead times and were quite expensive, today, however with a simple click of a button, you can send out advertisements that can reach people instantly for a low investment.
Finding where to syndicate content
Content Syndication, as we learned, is republishing your content onto a third party website. It can be the contents of your own website, your blog, and even your video. You may turn them into a full article or you may also direct it as a link or as a thumbnail. You already know the tips and tricks from your Digital Marketing Superheroes. Did you know that there are more ways to syndicate your content? Read on!
One of the many forms of direct marketing is Email Marketing. This tool encompasses a commercial message with the use of electronic email focused to a particular group of people or technically speaking, your target market.
In a world where the things that you have to do are piling up faster than you can deal with them, how do you cope? Do you rely on the traditional method of waking 2 hours early and going to bed late just to maximize your time? Sounds a little tiring, if you ask us. Fortunately, thousands of productivity apps are available in the market. You won’t even have to try them all, we compiled the best ones for you according to what you need.
It has been said that “Your network determines your Net Worth.” In the digital revolution age, the networking opportunities have likewise evolved into the digital space. The following are the most popular social networking sites.
Can we have a drum roll please? Here are the steps on how you should set up your retargeting campaign. Now you can knock your remarketing strategy right out the ring.
Most business owners underestimate the potential of their business. The truth is you can achieve everything that you desire if you have a strong marketing plan to follow. Not sure where to start? Start implementing these quick digital marketing tips now to create success in your business.
- Invest your time in understanding the search engine mechanism and its role in promoting business organically. Search engine and social media optimization is a natural trick to boost website ranking through the use of relevant keywords.
- Understand several paid methods of promotion and advertising like Pay per click or Google Adwords. On average, Google processes about 40,000 search queries in every second and the translation rate for this amount of searches is more than 3.5 billion. If you aren’t using Google Adwords chances are you are missing out on an important marketing opportunity.
- A great marketing plan is not all that you are planning for your business. It is also about what your competitors are doing. Want to know what your competitors are up to? Look at competitive analysis and metrics through sites like Moz or domain authority.
- Make an outreach and acquisition plan first. Clarify how you are going to reach the market (channels, medium, strength, budget, etc.) and acquire the target audience. Create a content marketing plan and make a list of 10 best websites where you can publish your content. Focus on the niche and outreach strategy.
- Apart from Google Adwords, you can explore social media advertising options on Facebook, Twitter, Instagram, etc. Plan a budget, grab a target audience, design impressive ads, and witness some quick conversion through social media advertising.
- If you want to retain your existing audience, send marketing proposals, plan cold outreach via mails, and so on then go for an email marketing plan. If 60% marketers are to believe, then email marketing is a vital channel for generating superior return on investment (ROI)>
- Refer to the best online digital marketing courses to learn some additional facts. Firstly, “Mobile, in comparison to the desktop, has more searches”. Secondly, “Google Analytics is the best tool to understand the behavioral effectiveness of your online marketing plan”. And last but not the least- “Online reviews do matter.”
Marketers know that customers need on average between three to six touch points with a brand before they decide to make a purchase.
Forget you are a running a business for a moment, think about the last time you purchased a product how much research and convincing did you need before making that purchase?
Did it take three encounters or more? The message is clear: repetition of your marketing message is essential. If you aren’t participating in remarketing, chances are your competitors are!